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Harvard business review on brand management.
Publication:
Boston, MA : Harvard Business School Press, 1999
. v, 204 p. :
21 cm.
Date:1999
Availability:
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(2),
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How to measure and manage your corporate reputation /
by Hannington, Terry.
Publication:
Aldershot, England ; | Burlington, VT : Gower, 2004
. vi, 95 p. :
25 cm.
Date:2004
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Corporate reputation : , managing opportunities and threats /
Publication:
Burlington, VT : Ashgate Pub., 2011
. xvi, 338 p. ;
25 cm.
Date:2011
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Perspectives on branding /
by Miletsky, Jason I.
Publication:
Boston, Mass. : Course Learning, 2009
. xvi, 276 p. :
23 cm.
Date:2009
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What is branding ? : , essential design handbooks /
by Healey, Matthew
Publication:
Mies ; | Hove : RotoVision, 2010
. 256 p. :
Date:2010
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Wally onlins : , the brand handbook /
by Olins, Wally
Publication:
London : Thomas and Hudson, 2008
. 112 p. :
Date:2008
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Brand-driven innovation : , strategies for development and design : required reading range model reader /
by Abbing, Erik Roscan
Publication:
Lausanne : AVA Academia, 2010
. 208 p. :
Date:2010
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The iovemarks effect : , winning in the consumer revolution /
by Roberts, Kevin
Publication:
Brooklyn, NY : Power House Books, 2006
. 272 p. :
Date:2006
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Lovemarks : , the future beyond brands /
by Roberts, Kevin
Publication:
New York : Power House Books, 2005
. 245 p. :
Date:2005
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Buying in : , what we buy and who we are ? /
by Walker, Rob
Publication:
New York : Random House, 2008
. xxi, 291 p.
Date:2008
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Strategic brand management for B2B markets : , a road map for organizational transformation /
by Sarin, Sharad
Publication:
London : Pesponse, 2010
. xv, 262 p.
Date:2010
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Advanced brand management : , from vision to valuation /
by Temporal, Paul.
Publication:
New York : Wiley, 2010
. xix, 350 p. :
24 cm.
Date:2010
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The global brand : , how to create and develop lasting brand value in the world market /
by Hollis, Nigel.
Publication:
New York : Palgrave Macmillan, 2010
. xvii, 254 p. :
25 cm.
Date:2010
Availability:
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(3),
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Marketing 2.0 : , strategies for closer customer relationships /
by Corbae, Gerald,
Publication:
Berlin ; | New York : Springer, 2003
. vi, 151 p. :
25 cm.
Date:2003
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Brand manners : , how to create the self-confident organisation to live the brand /
by Pringle, Hamish.
Publication:
Chichester, England : Wiley, 2001
. xiv, 314 p. :
24 cm.
Date:2001
Availability:
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What makes winning brands different? : , the hidden method behind the world's most successful brands /
by Buchholz, Andreas.
Publication:
Chichester, England : Wiley, 2000
. xvi, 222 p. :
24 cm.
Date:2000
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Brand manners : , how to create the self-confident organisation to live the brand /
by Pringle, Hamish.
Publication:
Chichester, England : Wiley, 2001
. xiv, 314 p. :
24 cm.
Date:2001
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The brand gap : , how to bridge the distance between business strategy and design : a whiteboard overview /
by Neumeier, Marty.
Publication:
[Berkekley, CA] : New Riders, 2006
. 194 p. :
21 cm.
Date:2006
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Building strong brands /
by Aaker, David A
Publication:
London : Pocket Books, 2010
. ix, 380 p. :
25 cm.
Date:2010
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Zag : the number-one strategy of high-performance brands : , a whiteboard overview /
by Neumeier, Marty.
Publication:
[Berkeley, CA] : New Riders, 2007
. 178 p. :
21 cm.
Date:2007
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